Category Archives: Books

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[BOOK] “The Practitioner’s Guide to Product Management”

This is my fifth book recommendation. Whether you are an experienced product manager or you want to become one, you will most probably learn something. This book covers the topic very well and is easy to read.

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[Book] “The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you”

This is my fourth book recommendation. It is easy to read and straight to the point. Discover the questions to ask for your customer development and how to guide the conversations to know what people really think about your product.

They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little . As a matter of fact, it’s not their responsibility to tell you the truth. It’s your responsibility to find it and it’s worth doing right .

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[Book] “Lean Analytics: Use Data to Build a Better Startup Faster”

What is your One Metric That Matters (OMTM) ? You don’t know? Then you should read “Lean Analytics” by Alistair Croll and Ben Yoskovitz. This is my third book recommendation!

Marc Andreesen once said that “markets that don’t exist don’t care how smart you are.” Whether you’re a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.

Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead–and the discipline to know when to change course.

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[Book] “Zero to One: Notes on Start Ups, or How to Build the Future”

My second book recommendation is “Zero to One” by Peter Thiel, an American entrepreneur, venture capitalist, and hedge fund manager who cofounded PayPal and was the first outside investor in Facebook.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

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[Book] “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”

Here is my first book suggestion: “The Lean Startup” written by Eric Ries. Eric is a Silicon Valley entrepreneur and author recognized for pioneering the lean startup movement, a new-business strategy which directs startup companies to allocate their resources as efficiently as possible. He has co-founded IMVU.

Look at these reviews:

The Lean Startup has a kind of inexorable logic, and Ries’ recommendations come as a bracing slap in the face to would-be tech moguls: Test your ideas before you bet the bank on them. Don’t listen to what focus groups say; watch what your customers do. Start with a modest offering and build on the aspects of it that prove valuable. Expect to get it wrong, and stay flexible (and solvent) enough to try again and again until you get it right. It’s a message that rings true to grizzled startup vets who got burned in the Great Bubble and to young filmgoers who left The Social Network with visions of young Zuckerberg dancing in their heads. It resonates with Web entrepreneurs blessed with worldwide reach and open source code. It’s the perfect philosophy for an era of limited resources, when the noun optimism is necessarily preceded by the adjective cautious.” — Wired