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google_strategy

What is Google’s strategy?

Google has an adaptive strategy as described by Beinhocker. It started with a powerful search algorithm, which made its success. This american company has been for a long time an advertising agency disguised as a search platform. The only other very successful tool developed by Google itself is Gmail. With a net income of more than USD 12 billions in 2013, this company has too much cash and does not know what to do with it. Moreover, they are afraid that start-ups could emerge and eat them like Google has outmatched the giants of that time such as Yahoo.